Page ranks are defined numerically, from 1 through 10 – 10,
being the highest. Very few pages have a page rank of 10, and
anything above a 6 is considered very good. There are many
factors that determine a page’s rank, but the main variable
seems to be based on how many websites link to your page. The
higher page ranked sites that link to your site, the better. In
other words, 10 links to your page from high ranking sites like
CNN.com, Yahoo.com, etc, will easily outweigh five times that
amount of links from unknown sites with low page ranks. And,
just to make it trickier, the amount of “credit” your site gets
from incoming links, is also divided by the amount of sites you
link OUT to.
Equally important, is your site’s actual content. It needs to be
information that people can use and take active interest in.
Having content that matches your keywords should also go without
saying.
Why Is This Important?
Page rank is extremely important, in that it determines how high
you get on search engine results. And just as it’s helpful to
have your incoming links be from reputable, trusted, relevant
sites, your outbound links will also be more valuable to those
pages you do link out to. This is important when negotiating for
link exchanges with other sites. The higher your page ranking,
the more desirable a link from your page will be to others -
Including those willing to pay for said link.
Are There Ways To Generate Better Page Rank At No Cost?
Absolutely! To follow are some of the simplest steps you can
take.
Build more pages: The more pages your site has, the more content
it is generally considered to have. If your site only has 3
pages, the maximum page rank would be a 3. Make sure to have at
least 8 relevant pages including the main page, in order to have
a healthy amount of content.
Avoid Dead-end Links: Let’s say you’ve worked real hard to get 8
good pages. Your page rank ideally has the potential to be a
page rank of 8. However, if half those pages are not leading
anywhere, you’ve got a problem. When the search engines “crawl”
your site, they want to go from one page to the next. You can
have a really great page, but if it has no other link on it to
go somewhere new, it will be considered by the spider to be a
dead-end page, which will hurt your site’s page rank. Make sure
every page has a door out, other than a back button (which to
the bots, will generate the equivalent of a good old “Nothing
more to see here” type statement). Combat this by making sure
you at least have a link back to the index – or better yet, a
site navigator at the base of each page with choices between the
main pages of your site (ie. FAQ, About Us, Contact Us, etc).
Again, these are pages that add convenience to your human
visitors as well.
Create Internal Links: Remember to make links to yourself
whenever relevant. For example, on your About Us page, don’t
just mention your online ordering system – hyperlink to the page
where your visitor would need to go in order to begin an order.
Not only are you creating another link for the crawler, you’re
also making it convenient for your guest to find that page right
then and there, if they so desire.
Utilize Free Directory Listings: They may not always be big high
ranking sites, but they are an easy way to get your name out
there. You never know when someone might end up using one, and
thus find you in the most unexpected of ways!
How To Generate More At Cost: Getting a high ranking site to
link to you isn’t always the easiest thing to do. Sometimes it
is necessary to buy that privilege via ads. There are literally
100′s of different options to choose from, however the most
effective method these days is by purchasing text based links to
your site. For the largest comprehensive list of quality paid
link directories along with page rank statistical information
visit: http://www.helpmyhits.com/paid-web-directories.php Some
tips to stretch you advertising dollar as far as it will go
would be linking to different pages of your website (not just
the index) and also using different keywords in those links.
As you can see, page rank is a very real and vital aspect of web
development that should always be kept in mind. Without it, your
chances of being found easily on search engines is compromised.
With it, you’ll be on your way to a highly successful website.